Agency: We Are Pi
Sector: Fashion
Sports retailer Intersport takes training to the real world.

The ad follows the journeys of Scotland’s strongest woman Emma-Jane Smith and personal trainer Foysol Miah as they talk through the highs and lows of their careers, from dealing with criticism to promoting movement in their local communities.

This marks We Are Pi’s first campaign for the brand since winning the account last year, and is inspired by research which found that 66% of people say they still haven’t found their place in sport. It was created by Matteo Maggiore and Valerio Mangiafico, and directed by I Am Here through Mr Frank.